I love a good model. This one I borrowed from Matt Church at Thought Leaders, and I like the way he describes what these each mean and how you can leverage them for your won worth.
These elements: your essence (who you are), your expertise (what you know), and your experience (what you have done) combine to create your ‘unique genius’. The intersections between them lead to your commercial opportunities, your saleable knowledge, and valuable contributions. Take some time to think through what your elements might be.
Once you are clear on the three elements, you need to figure out who cares about your unique insights. Who holds the same ideals and values you subscribe to? And you ask yourself a question ‘Can you commit to them?’ Can you make working with them your main thing?
These people become your market; they become your tribe. This is your community of commitment. Serve them for the rest of your life.