| “The most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strengths of the human spirit, not an ad campaign.” Howard Shultz |  |
Your brand?
Defining your brand is a critical step to understanding how you're going to position yourself and your business to attract the clients that you want who you are and who you want to work with are really important steps before setting out.
Is there one or more overriding concepts that define what's unique about you unique in that it will help you sell yourself to your target market. Something that may be different from your competitors.
How does this look?
Think fonts colours logos look and feel what is it that you want to communicate about your brand to your target market. Dig deep on this take time to think about the elements that make up your brand. Be sure that it fits with your values and helps communicate exactly what it is you stand for. I share this document with mentees to help guide them on what their brand looks like. Feel free to swipe it here.
Credibility Indicators?
Your story?
If you were to write a book about your life what would you say? Writing down important aspects of your story that are unique to you. Include challenges that you have been through, how you overcame them. Tragedies you may have endured what you learned from them and any anecdotes along the way.
What are you?
Beyond your vocational title what is it that you do day-to-day think about this in terms of how you communicate what you do and who you are with your target market. There are lots of modalities and areas of speciality that you could use to differentiate yourself and define your brand more accurately get clear on this and it will help you communicate more easily.
What do you do?
Summarise exactly what you do in the shortest way possible this could also be known as your mission statement.
If you need a helping hand then reach out it's a great process to go through with someone else and once complete, clarifies so many things for you moving fowards....
Inspired by Time Rich Practice ~ Cliff Harvey
Defining your brand is a critical step to understanding how you're going to position yourself and your business to attract the clients that you want who you are and who you want to work with are really important steps before setting out.
Is there one or more overriding concepts that define what's unique about you unique in that it will help you sell yourself to your target market. Something that may be different from your competitors.
How does this look?
Think fonts colours logos look and feel what is it that you want to communicate about your brand to your target market. Dig deep on this take time to think about the elements that make up your brand. Be sure that it fits with your values and helps communicate exactly what it is you stand for. I share this document with mentees to help guide them on what their brand looks like. Feel free to swipe it here.
Credibility Indicators?
- What traditional qualifications do you have E.g. diplomas, degrees, certificates
- what registrations do you have E.g Register of Exercise Professionals
- what non-traditional qualifications do you have like courses, seminars, workshops
- what continue education do you have under your belt
- what experience do you bring to the table time in the job particular people that you may have worked with sporting achievements speaking or writing for example.
Your story?
If you were to write a book about your life what would you say? Writing down important aspects of your story that are unique to you. Include challenges that you have been through, how you overcame them. Tragedies you may have endured what you learned from them and any anecdotes along the way.
What are you?
Beyond your vocational title what is it that you do day-to-day think about this in terms of how you communicate what you do and who you are with your target market. There are lots of modalities and areas of speciality that you could use to differentiate yourself and define your brand more accurately get clear on this and it will help you communicate more easily.
What do you do?
Summarise exactly what you do in the shortest way possible this could also be known as your mission statement.
If you need a helping hand then reach out it's a great process to go through with someone else and once complete, clarifies so many things for you moving fowards....
Inspired by Time Rich Practice ~ Cliff Harvey
