In NZ it's called tall poppy syndrome. People don't like it when you try to tell them how good you are. That's just the way it is! But it doesn't have to be like that. there are ways in which you can share your talents, skills, products and services without sounding like a FIGJAM. Apparently, an Australian band thought this acronym was good enough to make a song about it here’s the link. I'm not so sure!
Ways in which you can promote yourself that isn't shouting from the rooftops about you, is sharing clients’ successes. In addition you could be proactive and ask clients for testimonials specific to their achievements and experiences with you. This way the message comes from the client and not from you directly.
FIGJAMS tell you what they do and how good they are whereas non FIGJAMS tell you about the changes you could expect to see as a result of working with them. Everyone knows what we do, or their version of what we do, so really what we need to explain is how we're different what they can expect to achieve and the types of outcomes and results other people have experienced, this way the message isn't direct from your mouth it's more objective and way less FIGJAMMY!
Have you come across successful FIGJAM’s? Sure we all have and usually they are huge douches but we get on with what we do and ignore them. Some people a drawn to them and that works for them. But others simply can’t stand to be in the same room as a FIGJAM as they continue to spout their own bullshit which may be grounded in reality but often not!!
Find your flavour and work it well. People will be attracted to your message and often if you market yourself well they you will attract the kind of client you really want and leave the rest out in the cold.
Good luck and keep blowing that trumpet!
Ways in which you can promote yourself that isn't shouting from the rooftops about you, is sharing clients’ successes. In addition you could be proactive and ask clients for testimonials specific to their achievements and experiences with you. This way the message comes from the client and not from you directly.
FIGJAMS tell you what they do and how good they are whereas non FIGJAMS tell you about the changes you could expect to see as a result of working with them. Everyone knows what we do, or their version of what we do, so really what we need to explain is how we're different what they can expect to achieve and the types of outcomes and results other people have experienced, this way the message isn't direct from your mouth it's more objective and way less FIGJAMMY!
Have you come across successful FIGJAM’s? Sure we all have and usually they are huge douches but we get on with what we do and ignore them. Some people a drawn to them and that works for them. But others simply can’t stand to be in the same room as a FIGJAM as they continue to spout their own bullshit which may be grounded in reality but often not!!
Find your flavour and work it well. People will be attracted to your message and often if you market yourself well they you will attract the kind of client you really want and leave the rest out in the cold.
Good luck and keep blowing that trumpet!
