When it comes to differentiating your business from the competitors it's more difficult than it sounds. We all pretty much do the same thing. So how do we make ourselves stand out from the crowd. What tips and tricks can we employ to help our business rise to the top.
Niche is the word of the day. It's about finding those skills that you enjoy using and honing in on who your target market is. when you've done this work it should be easy to prepare marketing content and material to talk to this audience and create leads for your business.
There are not many downsides of taking the time to really hone in on who your customer is and what your business provides. this can be compared to sharpening your sore before cutting down the tree. If we just try and cut the tree without sharpening the saw it's going to take twice as long.
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If you haven’t sharpened your saw lately take a leaf out of Abraham Lincoln's book – he said “If I had 6 hours to chop down a tree, I’d spend the first 4 sharpening the saw.” Take that approach to your own business and you’ll be amazed at how things turn out.
First looking at what you do – specialising in ‘that thing’ then pushing that one clear message out to the audience you know will be your customers.