The Brilliant Barista
Everyday heroes serving the public with a smile and a welcome and a product that has already been prepared as you approached the building.
I like to walk my dog. My dog likes to be walked. I see this is a win win. My opportunity to get out and do some exercise my dogs’ opportunity to get out and get some exercise, not only that, but I stop at my local coffee shop/bakery for my favorite cup of Joe some mornings. it's got to the stage now the barista sees me out of the window and has already made my coffee by the time I go in to order it, how good is that service.
I like to walk my dog. My dog likes to be walked. I see this is a win win. My opportunity to get out and do some exercise my dogs’ opportunity to get out and get some exercise, not only that, but I stop at my local coffee shop/bakery for my favorite cup of Joe some mornings. it's got to the stage now the barista sees me out of the window and has already made my coffee by the time I go in to order it, how good is that service.
How could you replicate this kind of service in your business?
What opportunities are there to wow your clients when they turn up for their session?
What are they not expecting that you can deliver?
What opportunities are there to wow your clients when they turn up for their session?
What are they not expecting that you can deliver?
These questions are all worth pondering. there are bound to be more questions you could think of in which you could differentiate yourself from your competition just by wowing your clients when the opportunity arises. Knowing what your customer likes asking, recording memorising even awesome simple steps to making your service stand out from others.
I go to other coffee shops but I don't get this sort of service So what is it that this place does differently what is it that this barista goes above and beyond compared to the other baristas. They are all baristas they all serve the same basic product but where do I want to go when I'm thirsty for my cup of Joe you guessed it the brilliant barista.
Not only do I get my cup of Joe there is a dog bowl for my dog she's pretty happy to find a bowl of fresh water when we get there however far we've walked she has a thirst on! The simple tasks and easily executed it's a matter of having a system and working the system and ensuring everybody in the business knows the system - simple as that!
Times get to work start a list of things that you deliver as part of your service but could elevate them to that level of delivering a wow. Examples that have worked for me in the past are:
You get the idea it's personal it's not generic. Generic would be a towel, a water bottle - unless they have their name stitched into them it's the same thing, you'd give everybody, so give it some thought, and you'll be surprised how much of an impact it makes.
Good luck - Stay safe
FREE OFFER:
While NZ is locked down I am offering FREE 30 mins catch ups so you can off load, ask questions, pick my brains or chew over a new business idea, whatever it is feel free to reach out so we can have a chat
I go to other coffee shops but I don't get this sort of service So what is it that this place does differently what is it that this barista goes above and beyond compared to the other baristas. They are all baristas they all serve the same basic product but where do I want to go when I'm thirsty for my cup of Joe you guessed it the brilliant barista.
Not only do I get my cup of Joe there is a dog bowl for my dog she's pretty happy to find a bowl of fresh water when we get there however far we've walked she has a thirst on! The simple tasks and easily executed it's a matter of having a system and working the system and ensuring everybody in the business knows the system - simple as that!
Times get to work start a list of things that you deliver as part of your service but could elevate them to that level of delivering a wow. Examples that have worked for me in the past are:
- a gift, something they like and I've talked about in the past, small, but thoughtful
- tickets to their favorite show
- a meal voucher at their favourite restaurant
You get the idea it's personal it's not generic. Generic would be a towel, a water bottle - unless they have their name stitched into them it's the same thing, you'd give everybody, so give it some thought, and you'll be surprised how much of an impact it makes.
Good luck - Stay safe
FREE OFFER:
While NZ is locked down I am offering FREE 30 mins catch ups so you can off load, ask questions, pick my brains or chew over a new business idea, whatever it is feel free to reach out so we can have a chat
