| I love a good model. This one I borrowed from Matt Church at Thought Leaders, and I like the way he describes what these each mean and how you can leverage them for your won worth. These elements: your essence (who you are), your expertise (what you know), and your experience (what you have done) combine to create your ‘unique genius’. The intersections between them lead to your commercial opportunities, your saleable knowledge, and valuable contributions. Take some time to think through what your elements might be. |  |
Your answers to these placeholders are clearly unique to you, there is no right answer, just yours! As you sharpen your angle over time, you use these elements and the below model as a map of sorts, perhaps a compass giving your business direction and location. Using these elements, you start to see where you want to take your practice and perhaps more importantly what are you about, right now.
Once you are clear on the three elements, you need to figure out who cares about your unique insights. Who holds the same ideals and values you subscribe to? And you ask yourself a question ‘Can you commit to them?’ Can you make working with them your main thing?
These people become your market; they become your tribe. This is your community of commitment. Serve them for the rest of your life.
Once you are clear on the three elements, you need to figure out who cares about your unique insights. Who holds the same ideals and values you subscribe to? And you ask yourself a question ‘Can you commit to them?’ Can you make working with them your main thing?
These people become your market; they become your tribe. This is your community of commitment. Serve them for the rest of your life.
