I know 247 different marketing tactics which will help your business!!
I don’t know your individual business, but I bet you could do with a client or 2 more, sometimes, I know I could!
It's been said “it’s who you know that matters,” it's not “it’s who knows you that truly matters.”
How do you find that sweet spot then?
Of those 247 there are multiple combinations that could work for your business and often times you will need to discover what those are overtime with a little trial and error, and fine tuning.
I don’t know your individual business, but I bet you could do with a client or 2 more, sometimes, I know I could!
It's been said “it’s who you know that matters,” it's not “it’s who knows you that truly matters.”
How do you find that sweet spot then?
Of those 247 there are multiple combinations that could work for your business and often times you will need to discover what those are overtime with a little trial and error, and fine tuning.
Circumstances change, markets change, people change and so your offer needs to change too and that may mean using different marketing techniques to reach your target audience.
The ideal combination Is a mixture of 6 to 8 different techniques all running simultaneously. Look at big brands out there, look at how they do it. They use TV, they use radio, they use billboards, some of them may drop a flyer into your letterbox, they may put a poster up in a bus stop. What they're doing his covering a number of bases hoping to catch your eye more than once.
I haven't even talked about social media: Google Adwords, Facebook advertising all of these are viable options in your marketing mix.
So you see, of the 247 I know you really only need to employ a handful and be consistent over a period of time people will see you people will hear about you people learn more about you and at some point if they're ready to buy, they may well buy from you.
So consistency over and above the right marketing mix is actually just as important is what you say and how you say it, so stick at it keep chipping away and keep revising it based on feedback from those leads that become paying clients.
Peter Drucker the management guru said over 50 years ago businesses are here to do two things: innovate and market or marketing and innovation.
If your business is doing neither of these things it's going backwards.
If your business is doing one of these things you're probably staying put.
If your business is doing both of these things you will be moving ahead; keep doing these two things and your business will flourish and coming back to the earlier point CONSISTENCY, CONSISTENCY, CONSISTENCY.
If you need help reach out....
The ideal combination Is a mixture of 6 to 8 different techniques all running simultaneously. Look at big brands out there, look at how they do it. They use TV, they use radio, they use billboards, some of them may drop a flyer into your letterbox, they may put a poster up in a bus stop. What they're doing his covering a number of bases hoping to catch your eye more than once.
I haven't even talked about social media: Google Adwords, Facebook advertising all of these are viable options in your marketing mix.
So you see, of the 247 I know you really only need to employ a handful and be consistent over a period of time people will see you people will hear about you people learn more about you and at some point if they're ready to buy, they may well buy from you.
So consistency over and above the right marketing mix is actually just as important is what you say and how you say it, so stick at it keep chipping away and keep revising it based on feedback from those leads that become paying clients.
Peter Drucker the management guru said over 50 years ago businesses are here to do two things: innovate and market or marketing and innovation.
If your business is doing neither of these things it's going backwards.
If your business is doing one of these things you're probably staying put.
If your business is doing both of these things you will be moving ahead; keep doing these two things and your business will flourish and coming back to the earlier point CONSISTENCY, CONSISTENCY, CONSISTENCY.
If you need help reach out....
